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This web site has the following on the homepage, "Any Size Order! A Portion Of Proceeds Benefit Seminoles Athletics -." Our analyzers noticed that the web site also said " Florida State Seminoles Apparel, FSU Merchandise and Gear at the Official Florida State University Fan Shop." The Website also said " Blankets, Bed and Bath. Cups, Mugs and Shots. Home, Office and School. FSU Apparel and Baseball Gear at the Official Florida State University Shop. Sign Up For Great Updates." The website's header had Florida as the most important optimized keyword. It is followed by State, Seminoles, and University which isn't as highly ranked as Florida. The next words shop.seminoles.com uses is Merchandise. Apparel was included and will not be viewed by search crawlers.